Many heart-centered professionals struggle to make the income they desire from their work. Some decide to quit the business and go back to their old jobs, while others accept their situation as the reality and continue struggling. Service businesses fail for variety of reasons, but the most important and visible challenge for most professionals is a lack of effective marketing and planning. Even though most coaches, consultants, healers, and heart-centered service professionals are providing an important service to the world, the laws of business are the same for everyone, and everyone must learn how to market their business effectively.
Source: http://dailytipsforbusiness.blogspot.com/2012/07/solo-professionals_12.html
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